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UBS Tells Investors to Overlook Europe Value Traps and Buy Stocks

UBS strategists urge investors to overlook outdated views of European stocks as value traps, citing strong global revenues and upgraded forecasts.

By Muhamed Porić

September 17, 2026 at 3:32 PM

Photo by Markus Spiske on Pexels

UBS strategists are urging global investors to overlook outdated perceptions of European equities as low-growth value traps, pointing to strong corporate capitalization, light international positioning, and resilient earnings forecasts across key target sectors.

“Forget the tired caricature of Europe as a low-growth value trap,” said Gerry Fowler, head of European equity strategy at UBS, in a recent note to clients.

Global Revenue Exposure and Structural Shifts

According to an Invezz report, UBS highlights that approximately 50% of the total revenue generated by European companies originates outside the region. Among the 20 largest exchange-listed stocks in Europe, that international revenue exposure climbs to roughly 65%, shielding regional equities from domestic economic headwinds.

This structural diversification helps explain why institutional positioning in European shares remains relatively light compared to US markets. Strategists note that overseas investors have historically underweight the region, leaving considerable room for allocation inflows as broader macroeconomic conditions stabilize.

Upgraded Earnings and Macroeconomic Catalysts

Reinforcing the positive outlook on European equities, Goldman Sachs Research recently upgraded its top-down earnings per share growth forecast for the full year in the STOXX Europe 600 index to 15%, up significantly from its previous estimate of 10%.

Earnings per share growth serves as a vital financial metric measuring a company's profitability allocated to each share of common stock. A 50% upward revision in projected EPS growth for a major benchmark index indicates accelerating corporate profitability that outpaces historical averages for the region.

What Is at Stake for Global Portfolios

The strategic reassessment of European equities highlights a broader rotation in global asset allocation. As large-cap valuations face scrutiny in domestic markets, international investors are examining whether selective exposure to European infrastructure, industrials, and artificial intelligence integration can capture value without the premium multiples currently demanded elsewhere.

European EquitiesUBSSTOXX Europe 600Gerry FowlerGoldman Sachs
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Muhamed Porić

Founder and Editor of Embers.

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