Procore Chairman Craig Courtemanche Sells $3 Million in Stock
Procore Technologies chairman Craig F. Courtemanche Jr. sold $3 million in company stock on September 10, 2026, through a pre-arranged 10b5-1 trading plan.
By Muhamed Porić
October 10, 2026 at 10:06 AM

Procore Technologies chairman Craig F. Courtemanche Jr. sold 56,122 shares of company stock on September 10, 2026, for a total of approximately $3 million. The transaction occurred under a pre-arranged trading plan, a mechanism corporate insiders use to manage equity holdings and avoid concerns regarding non-public information.
According to an SEC Form 4 filing, the sale followed a Rule 10b5-1 trading plan established on December 9, 2025. Before the sale, Courtemanche exercised options to acquire 56,122 shares at an exercise price of $2.42 per share.
Understanding Rule 10b5-1 Plans
Rule 10b5-1 plans allow company insiders to set a predetermined schedule for selling shares at future dates. By establishing the plan when they do not possess material, non-public information, executives demonstrate that their trades remain independent of immediate market developments or upcoming corporate announcements.
This regulatory framework offers a safe harbor defense against insider trading allegations. Once the plan is adopted, the insider typically retains little control over the timing or price of the subsequent sales, as these details are dictated by the parameters defined at the plan's inception.
Market Context for Procore
Procore Technologies (PCOR) has experienced varied performance in the public markets while managing its growth. As of September 17, 2026, the company's stock traded at $51.70.
The exercise of options at $2.42 per share followed by a sale at market prices highlights the spread between the strike price of the executive's historical grants and the current valuation of the construction management software provider. These transactions are a standard part of executive compensation and liquidity management when linked to established, long-term trading plans.
Muhamed Porić
Founder and Editor of Embers.
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