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DA Davidson Cuts Lovesac Price Target to $18 on Guidance

DA Davidson lowered Lovesac's price target to $18 following lower guidance, while Canaccord adjusted its target to $20.

By Muhamed Porić

October 2, 2026 at 6:00 PM

Photo by Markus Winkler on Pexels

DA Davidson lowered its price target on The Lovesac Co. to $18 from $20 following reduced forward guidance, even as the furniture retailer reported a fiscal second-quarter earnings beat driven by tariff refunds.

"The primary reason for the reduced guidance appears to be a new chief financial officer starting during the quarter and setting a lower baseline to establish a beat-and-raise pattern," noted DA Davidson analysts in a recent research note.

Despite the lowered target, DA Davidson maintained its Buy rating on the stock. The adjustment reflects a recalibration of near-term expectations rather than a fundamental shift in the company's operating performance.

Second-Quarter Earnings and Tariff Impact

For the fiscal second quarter, Lovesac posted diluted earnings per share of $0.51, outperforming the Wall Street consensus forecast of a loss of $0.36 per share. Revenue for the period reached $161.2 million.

A key driver of the quarter's profitability was an expansion in gross margins, which climbed to 68.4%. According to market reports, this margin improvement was largely bolstered by approximately $21 million in retroactive tariff refunds.

Broader Wall Street Reaction

DA Davidson is not the only firm recalibrating its outlook for the modular furniture maker. Canaccord also adjusted its valuation model, lowering its price target on Lovesac to $20 from $22 while maintaining a Buy rating.

Equity research analysts typically interpret incoming executive changes, particularly a new chief financial officer, as a common juncture for management to de-risk forward-looking metrics. By establishing a conservative baseline early in their tenure, incoming financial chiefs aim to create operational headroom for future quarterly outperformance.

LovesacDA DavidsonAnalyst RatingsRetailEarnings
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Muhamed Porić

Founder and Editor of Embers.

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