Warby Parker Details AI Eyewear Push at Goldman Sachs Event

Warby Parker outlined its upcoming 'Act Three' growth strategy centered on artificial intelligence and Intelligent Eyewear at the Goldman Sachs conference, pairing the product rollout plans with a 12.2% adjusted EBITDA margin guidance for 2024. The strategic presentation arrived as shares of the eyewear retailer declined in public market trading.

"We think about Intelligent Eyewear as really glasses, plus a camera, plus headphones, plus an AI agent," said Neil Blumenthal, Co-founder and Co-CEO, Warby Parker, during the presentation at the Goldman Sachs conference transcript.

Product Rollout and Marketing Strategy

The company plans to introduce Intelligent Eyewear later in 2024, backing the hardware release with its largest marketing campaign to date. This hardware push moves the direct-to-consumer brand beyond traditional prescription frames and sunglasses into wearable computing devices integrated with machine-learning assistants.

Financial Targets and Margin Expansion

Alongside the technology roadmap, management reaffirmed profitability metrics for the current fiscal period. According to Warby Parker's conference disclosures, the firm guided for a 12.2% adjusted EBITDA margin in 2024 and articulated a medium-term target to expand those margins toward 20%.

In the public markets, Warby Parker Inc. (NYSE: WRBY) closed at $22.50 on September 18, 2026, falling 6.95% from its previous close of $24.18, according to Finnhub market data.

What 'Act Three' Means for Retail Optics

The 'Act Three' framework represents Warby Parker's third major strategic evolution since its founding as an online-first prescription eyewear startup that later expanded into physical retail stores and comprehensive eye exams. By entering the smart-glasses category, the company positions itself alongside technology conglomerates developing audio-visual wearables, testing whether consumer demand for AI agents on the face can translate into mainstream optical retail adoption during a period of a soft broader optical market.