Morgan Stanley Adjusts European Chip Stock Strategy Due to Memory Cycle
Morgan Stanley has adopted a selective stance on European semiconductor stocks, citing an impending inflection point in the memory chip cycle.
By Muhamed Porić
September 13, 2026 at 2:34 AM

Morgan Stanley has adopted a more selective stance on European semiconductor stocks, citing an impending inflection point in the memory chip cycle while maintaining a constructive outlook on AI-driven demand.
While the firm remains optimistic about the broader industry recovery, analysts are cautious regarding the sustainability of current memory pricing trends. This shift in sentiment departs from the sector-wide bullishness seen earlier in the year as the market prepares for potential late-cycle volatility.
"We remain constructive on semis, underpinned by strong AI demand and a broadening cycle recovery," said Lee Simpson, lead analyst at Morgan Stanley, in a recent note to clients.
The Memory Cycle Wrinkle
The primary driver of this tactical pivot is the memory market, where analysts see signs of cooling. According to a report from Investing.com, DRAM pricing is currently hovering near a peak. Simpson noted that this segment of the semiconductor cycle is expected to transition into a late-cycle phase by the fourth quarter of this year.
"The key wrinkle is memory," Simpson explained, noting that the expected turn in the cycle necessitates a more discerning approach to stock selection within the European market.
Rating and Price Target Adjustments
Reflecting this cautious outlook, Morgan Stanley has adjusted its positions on several industry players. The firm upgraded Synopsys to Overweight, signaling confidence in the design software space, while moving Infineon to Equal Weight.
Additionally, the bank reduced price targets for several prominent European chip-related firms:
- ASML: Target price lowered to €1,700 from €1,930.
- Infineon: Target price lowered to €65 from €81.
- BE Semiconductor: Target price lowered to €220 from €260.
What Is at Stake for Investors
These adjustments highlight the divergence between high-growth AI infrastructure and cyclical components like memory. As the semiconductor market matures, investors are focused on companies that can maintain margins despite potential softening in commodity chip pricing. The shift underscores the challenge for European chipmakers as they balance the capital expenditure requirements of AI hardware production with the cyclical realities of the global memory market.
Muhamed Porić
Founder and Editor of Embers.
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